A moving image generating apparatus of the present invention generates moving image data that is smoothly replayed from a taken still image. The apparatus includes: an image storing section that stores a plurality of captured images continuously taken in an exposure time shorter than a frame period of a moving image; a movement computing section that computes a movement of a subject between a timing at which one captured image is taken and a timing at which a captured image taken next to the one captured image is taken, based on a change of a position of the subject in the plurality of captured images; a frame image generating section that performs a blurring processing in a direction in which the subject included in the one captured image moves to generate a frame image from the one captured image, according to the movement of the subject computed from the movement computing section; and a moving image recording section that records, as a moving image, a plurality of frame images each generated from the frame image generating section in association with each of the plurality of captured images.