A vehicle rear structure is provided. The structure includes: a bumper reinforcement disposed such that the length direction thereof extends along a vehicle width direction; a bumper cover provided at a vehicle rear side of the bumper reinforcement; a reflector provided on the bumper cover such that a functional reflecting portion thereof is disposed directed towards the bumper reinforcement; and a reflector protecting member provided in the bumper reinforcement, including a bumper cover abutting portion that abuts the bumper cover during a vehicle rear collision, and a reflector accommodating portion capable of accommodating the reflector with a space when the bumper cover abuts the bumper cover abutting portion.