A cloud system that includes a request interface, a policy creator circuit, a cloud interface, and a raw data manager circuit. The request interface configured to interpret a vehicle data collection request for at least one identified vehicle. The policy creator circuit structured to determine a data collection policy in response to the vehicle data collection request. The cloud interface configured to provide the data collection policy to the at least one identified vehicle, and to receive responsive vehicle data from the at least one identified vehicle. The raw data manager circuit structured to store at least a portion of the responsive vehicle data.