Provided is a hologram printing method and apparatus using a hologram medium light efficiency map. A hologram printing method according to an embodiment emits a laser to a hologram medium, acquires an image by photographing light diffracted from the hologram medium, generates a light efficiency map of the hologram medium from the acquired image, and records hogels on the hologram medium by referring to the generated light efficiency maps of the hologram medium. Accordingly, light efficiency is measured on each hogel area, and hologram printing is performed by adjusting an intensity of a laser of each wavelength according to a hogel, so that uniformity of luminance and color of a hologram printing result can be enhanced.