A smart casting device includes a broadcast hardware interface coupled to one or more external program material sources, a network controller coupled to one or more digital devices through a network, a service logic controller configured to control the broadcast hardware interface and the network controller to advertise identified ones of the one or more external program material sources to the one or more digital devices, convey, to one or more service providers accessible through the identified external program material sources, subscriptions from the one or more digital devices for program services, and in response to the subscriptions, receive the program services from the one or more service providers and provide the received program services to the one or more subscribing digital devices.