Disclosed are a message sending method and apparatus. The method includes: a front-end device receiving a message preview instruction and sending the message preview instruction to a server; the server determining, on the basis of the message preview instruction, whether a message currently corresponding to a message type satisfies a sending rule, and if so, making an electronic message correspond to the message type, and sending the electronic message to the front-end device; the front-end device outputting and displaying the electronic message for a user to view; and the user triggering a message sending instruction after confirming same, so as to complete the sending of the electronic message.