A vehicle air vent apparatus according to one embodiment of the present invention is an apparatus which guides air introduced from a vehicle air conditioner into a vehicle using a direct wind mode or indirect wind mode. The vehicle air vent apparatus includes a duct part including an entrance and an exit of an air passage communicating with the vehicle air conditioner, a cover part configured to selectively close the exit of the duct part, a vent part configured to adjust a wind direction of air introduced into the vehicle through the exit of the duct part and including a rack disposed under a body of the vent part and extending in a longitudinal front-rear direction of the vehicle, and a driving part configured to change a position of the cover part and a position of the vent part according to a preset logic.