A system and method for facilitating social networking among users is disclosed. The method includes a user data and one or more preferences from each of a plurality electronic devices associated with a plurality of users and receiving a request from a registered user associated with a registered plurality of users to find a potential interested user. The method further includes identifying one or more potential interested users at real-time based on a location of the user, the received user data, the received one or more preferences and the received request and generating one or more AR icons at real-time. Further, the method includes superimposing the generated one or more AR icons on one or more images and one or more videos at real-time and outputting the one or more images and one or more videos to the user upon superimposing the one or more AR icons.