A method for transferring a negative structure of a surface of an inner wall (51) of a blow molding tool (1) onto a surface of a plastic container. The method comprises the steps of heating at least one region (511) of a mold cavity (6) of a molding body (4) of the blow molding tool (1), on which the negative structure is formed, inserting a preform into the mold cavity (6), closing the blow molding tool (1), molding the plastic container by inflating the preform and bringing the preform to lie against the inner wall (51) of the mold cavity (6), cooling the region (511) by supplying a coolant through temperature control channels (54), and removing the plastic container from the mold.