Various embodiments of an apparatus, method(s), system(s) and computer program product(s) described herein are directed to a Scaling Engine. The Scaling Engine identifies a background object portrayed in a background template for a video feed. The Scaling Engine determines a background template display position for concurrent display of the background object with video feed data. The Scaling Engine generates a scaled background template by modifying a current aspect ratio of the background template with the background object set at the background display position according to a video feed aspect ratio. The Scaling Engine generates a merged video feed by merging the scaled background template with live video feed data, the merged video feed data providing an unobstructed portrayal of the identified background object.