Example embodiments relate to creating, managing, and delivering feed formatted content. One method includes receiving a multimedia playlist request including at least one multimedia location indicator, determining at least one multimedia file location based on the at least one multimedia location indicator, and providing a multimedia playlist including at least one of the determined multimedia file locations. A further method includes receiving a resize input, resizing a feed reader from a first display including a first number of feed items to a second display including a second number of feed items based on the resize input, the first number different from the second number, receiving a scroll request, determining a scroll number based on the second number, and scrolling based on the determination.