Embodiments of the present disclosure disclose a content sharing method, apparatus, and system. The method is applied to a first terminal. The first terminal generates a first picture in response to detecting a first operation; sends a first message to a second terminal via a near field connection, where the first message comprises a thumbnail of the first picture to indicate the second terminal to display a first prompt that comprises the thumbnail of the first picture; receives, from the second terminal, a second message corresponding to a second operation associated with the first prompt; and sends the first picture to the second terminal in response to the second message.