In one embodiment, a telemetry exporter in a network establishes a tunnel between the telemetry exporter and a traffic analysis service. The telemetry exporter obtains packet copies of a plurality of packets sent between devices via the network. The telemetry exporter forms a set of traffic telemetry data by discarding at least a portion of one or more of the packet copies, based on a filter policy. The telemetry exporter applies compression to the formed set of traffic telemetry data. The telemetry exporter sends, via the tunnel, the compressed set of traffic telemetry data to the traffic analysis service for analysis.