The present invention relates to a device for measuring the thermal characteristics of a pouch-type battery cell, specifically, the thermal conductivity of the battery cell, and a thermal conductivity measurement method using the same. When the battery cell thermal conductivity measurement device of the present invention is used, the thermal conductivity of a pouch-type battery cell exhibiting anisotropic thermal conductivity characteristics can be separated along each direction and measured, and thereby stability according to the thermal characteristics of a product, which uses a battery cell for a rechargeable battery, can be efficiently evaluated.