A method and system for providing an optimal real estate agent or agency for a user to use to sell a property by (a) electronically accessing real estate parameters from a plurality of proprietary databases; (b) electronically assigning a value to each agent or agency for each parameter compared to a market average for each parameter; (c) electronically ranking each agent or agency based on a cumulative value of the parameters; and (d) electronically sending to the user an optimal real estate agent or agency based on the cumulative value.