Methods and an apparatus are provided for associating video content to keywords present on the webpage of a user computer. Furthermore, the method includes creating a link on the webpage from the keyword which displays the video file when the link is activated. In addition, a system for video content association includes a video association controller configured to receive a request for video content association when a webpage is requested by a user computer and determine whether the webpage contains at least one keyword. Furthermore, the video association controller is configured to display a link on the webpage from at least one keyword to a video file.