A display device (100) obtains (S210) an image, obtains (S220) a current measure of inclination of a screen (110) of the display device (100), rotates (S230) the image to compensate for the inclination to render the image parallel with the horizon, scales (S240) and displays (S250) the image entire and horizontally on the screen. The image can be part of a video for which other images are processed to be displayed horizontally. The image can be scaled to maximise the size of the image when displayed on the screen (110); this can be performed after a period of unchanged inclination.