Systems and methods are disclosed for providing a subscription service award. The systems and methods perform operations including receiving a user request to access a travel services system; receiving a token from the user that corresponds to a previously purchased subscription to the travel services system; determining whether the token matches one of a plurality of valid tokens; in response to determining that the token matches one of a plurality of valid tokens, prompting, the user to select a start date to begin reserving travel services with the travel services system; and authorizing the user to reserve a travel service with the travel services system starting from the selected start date until a specified end date.