Flasher fishing lures are disclosed that include a fin pivotably attached to a rear portion of the flasher. In a closed configuration, the fin may be secured within a fin recess to form a substantially flat, continuous surface with the rear portion of the flasher. And, in an open configuration, the fin may extend substantially perpendicular to the surface of the rear portion. Accordingly, a user may select a fin configuration that provides optimal side-to-side, tail kicking and/or spinning motion of the lure through the water when trolled at various speeds and in any number of fishing conditions.