Methods, systems, and computer-readable media are provided for controlling a detail level of shopping data provided to frictionless shoppers. In one implementation, a method may comprise: receiving image data captured using one or more image sensors in a retail store; analyzing the image data to detect a shopper in the retail store; determining a likelihood that the shopper will be involved in shoplifting; controlling a detail level associated with frictionless shopping data provided to the shopper based on the determined likelihood that the shopper will be involved in shoplifting.