Methods and systems are disclosed for performing operations for providing an augmented reality unboxing experience. The operations include retrieving an augmented reality element comprising a virtual box that is in a closed state. The operations include obtaining triggers associated with the virtual box, the triggers configured to change the virtual box from the closed state to an open state. The operations include displaying the virtual box. The operations include receiving input associated with the virtual box. The operations include determining that the received input corresponds to the one or more triggers associated with the virtual box. The operations include modifying the virtual box from being displayed in the closed state to being displayed in the open state.