An intelligent user centric design platform is provided. In implementations, a method includes: receiving, by a computing device, software design input from a user, the software design input including software domain information; sending, by the computing device, questions to the user selected from a database of predetermined questions based on the domain information; receiving, by the computing device, answers to the questions from the user, the answers including text information regarding design requirements of the user; determining, by the computing device, a proposed user-centric design (UCD) diagram by matching the answers to a stored UCD diagram in a repository using a supervised machine learning model; and presenting, by the computing device, the proposed UCD diagram in a user interface, wherein the user interface enables acceptance of the proposed UCD diagram or rejection of the proposed UCD diagram.