A receiving apparatus includes a control unit that performs a process of searching for one of a channel and a content on the basis of a phrase that is recognized from an uttered speech of a user, a process of selecting one of a single channel and a single content from among a plurality of channels and a plurality of contents obtained through the search process, a process of displaying, on a display unit, one of the selected content and a content that is being broadcasted on the selected channel, and a process of displaying, as options, item images representing a plurality of channels or a plurality of contents that are obtained through the search process on the display unit.