A data processing system for aggregating, tagging and distributing unstructured data as structured data in real time and methods for manufacturing and using same. A camera for capturing photographic images is deployed at a selected event and, upon capturing an image of one or more event attendees, associates the image with native metadata. The native metadata includes attendee contact information for enabling the camera to send the image to the attendee in real time. The camera likewise sends the image and native metadata to a content processing system, which separates the raw image data from the native metadata and utilizes the native metadata to identify additional derived metadata for the image. By aggregating images from multiple events and tagging the images with the native and derived metadata, the data processing system advantageously can store the unstructured images in content wrappers as structured data for facilitating later distribution.