Methods, apparatus, systems and articles of manufacture are disclosed for multimodal audience detection and identification. An example apparatus disclosed herein includes a signal strength value selector to select a portion of a set of signal strength values associated with advertising packets from a device associated with a user, the advertising packets captured by a multi-axis receiver on a plurality of different signal polarizations, a signal strength calculator to calculate a first representative signal strength value based on the selected portion of signal strength values, and a presence determiner to determine a presence of the user based on whether the first representative signal strength value satisfies a threshold.