A wireless transmitting device includes a receiving circuit configured to receive a reception frame from another device, and a transmitting circuit configured to transmit a broadcast transmission frame while the receiving circuit is not receiving the reception frame, and controls the transmitting circuit to delay transmission of the broadcast transmission frame for a waiting period that starts from an end of reception of the reception frame according to a frame type of the transmission frame, including a broadcast frame, a unicast frame, and a reception acknowledgement response frame, wherein the waiting period for the broadcast frame is shorter than the waiting period for the unicast frame and longer than the waiting period for the reception acknowledgement response frame.