Disclosed is a method of providing active services based on big data using a remote start device of a vehicle. The method includes the steps of: collecting information related to the vehicle and a driver; deriving a behavior prediction value for predicting driver's behavior based on the collected information; operating an active service determination unit when the derived behavior prediction value meets a preset condition; determining, by the active service determination unit, proposal of an active service to the driver based on the collected vehicle-related information; determining a type of the active service and a time of providing the active service; transmitting proposal of the determined active service to a driver terminal to be displayed; and starting execution of the determined active service according to a change in the state of the driver terminal.