A drive assist apparatus includes a processor and a storage. The processor includes a line-of-sight detector, an emotion estimator, and a notification processing unit. The line-of-sight detector detects information on a line of sight of one or both of a vehicle occupant present in a vehicle and a traffic participant present around the vehicle. The emotion estimator estimates an emotion of the one or both of the vehicle occupant and the traffic participant. The storage stores, when the estimated emotion is detected as a positive emotion, data on a viewpoint including information on a position of the vehicle on map data and information on the line of sight. The notification processing unit makes, on the basis of the data on the viewpoint stored in the storage, a notification of information on a direction to notice to the vehicle occupant present in the vehicle traveling through a location corresponding to the viewpoint.