A display method includes, determining a first target value by correcting a first luminance value representing luminance at a first position in a first image based on a second luminance value representing luminance at a second position in the first image, displaying, by the display apparatus, on the display surface a first corrected image generated by correcting the first image in such a way that a luminance at the first position in the first image becomes the first target value, displaying, by the display apparatus, on the display surface a third corrected image generated by using a changed first target value obtained by changing the first target value based on a second target value based on a fourth luminance value representing luminance at a fourth position in the second image, when the second target value is smaller than the first target value.