A method for transmitting data of multimedia content is provided. A packet including a packet header and a packet payload is identified. The packet payload includes an access unit including media data related to the multimedia content and information related to the access unit. Control information for delivery and consumption of the multimedia content is identified. The identified packet is transmitted. The identified control information is transmitted separately from the packet. The control information includes type information related to content in the multimedia content, discovery information related to the content in the multimedia content, and relationship information related to contents in the multimedia content.