Methods, computer-readable media, and devices for auditing digital content to validate that the digital content is authentic, secure, and reaching the intended audience are disclosed. In one example, a method performed by a processing system including at least one processor includes launching a web browser application, wherein the launching includes instantiating a simulated user profile, and wherein the simulated user profile includes a simulated web browsing history, detecting, by the processing system, an item of digital content that is presented to the web browser application in response to the simulated user profile, determining, by the processing system, a relevance of the item of digital content to the simulated user profile, and generating, by the processing system, a report that indicates the relevance of the item of digital content to the user profile.