A hook and loop system for attaching a roofing membrane into the top of a building insulation board including a roofing membrane with a fleece backing having a release sheet on the fleece backing. The release sheet is manually removed in the field to attach the fleece backing directly onto a layer of hooks that have been pre-attached onto the top of the insulation board. The release layer may be somewhat sticky, yet not adhere too tightly to the fleece layer such that its removal does not damage the fleece backing. The release layer may also be pre-rolled together with the fleece backed roofing membrane and shipped together as a unit into the field.