A traffic control marker is provided and described herein. The traffic control marker can be configured with a main marker body that is flexible and durable, the main marker body can be further configured with a reflective element that covers at least a portion of the main marker body. The main marker body can further be configured with an indentation or a channel that extends a portion of or alternatively the length of the main marker body. The reflective element is configured to be protected during a vehicle impact with the traffic control marker, such that at least a portion of the reflective element remains effective and reflective after the impact.