In general, various aspects of the present invention provide methods, apparatuses, systems, computing devices, computing entities, and/or the like for identifying and documenting certain subject matter found in media content, as well as selectively redacting the subject matter found in media content. In accordance with various aspects, a method is provided that comprises: obtaining first metadata for media content, the metadata identifying a context and a portion of content for an individual; identifying, based on the context, a certain subject matter for the media content; determining that a particular item associated with the subject matter is present in the portion of content associated with the individual; generating second metadata to document the particular item present in the portion of content; and using the second metadata to selectively redacting the item from the portion of content associated with the individual upon request to do so with respect to the individual.