A networked computer system for generating promotional offers for casino property patrons is described herein. The networked computer system includes a promotions management computer server including a processor programmed to execute an algorithm to display an offer selection screen including an event calendar displaying a period of calendar dates, a period token balance associated with the period of calendar dates including an amount of tokens, and a plurality of promotional offers associated with the casino patron, with each promotional offer being displayed with an associated number of tokens. The processor receives a selection of one of the displayed promotional offers and a calendar date, assigns the selected promotional offer to the selected calendar date, reduces the period token balance by the number of tokens associated with the selected promotional offer, and modifies a patron account file to include the selected promotional offer assigned to the selected calendar date.