Itineraries may be recommended using rider context information relating to a rider. The rider context information may be obtained from various sources. Location information including an origin and a destination may obtained. A set of itineraries may be generated based on the rider context information. Each itinerary may include at least one mode of transportation to allow the rider to travel from the origin to the destination. Each itinerary in the set of itineraries may be ranked based on the rider context information.