Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, that creates a machine learning model with k-means clustering. In some implementations, an instruction to create a model is obtained. A data set including geographic data and non-geographic data is received. The data set includes multiple data entries. Geographic centroids are determined from the geographic data. The data set is analyzed to obtain statistics of the data set. Transformed data is generated from the data set, the statistics, and the geographic centroids. A model is generated with the transformed data, the model indicating multiple data groupings.