Systems, methods and articles of manufacture for are provided for analyzing user behavior in real time by ingesting telemetry data related to a streaming media application; feeding the telemetry data to a machine learning model (MLM) that produces a User Experience (UX) command based on the telemetry data and prior telemetry data received from the content streaming application; selecting content items to provide to the client device based on the telemetry data; determining, based on the telemetry data, whether the client device has sufficient free resources to receive the UX command and the content items in a current time window while providing a predefined level of service; when client device has sufficient free resources to receive the UX command and the content items, encapsulating the UX command with the content items in a content stream; and transmitting the content stream to the client device.