A method of manufacturing print products uses a computer and a printing or further processing machine with a network connection. A customer-requested print product is compared to digital print product models on the computer, and the best matching digital print product model is selected by the computer from the comparison between the saved digital print product models and the customer-requested print product. The computer checks digital print shop models for compatibility with the selected digital print product model, compares the digital print shop model selected as suitable to saved preference models of actual print shops and selects matching preference models of actual print shops for producing the customer-requested print job. After the customer's computer selects at least one suitable actual print shop, the customer-requested print job is produced on at least one printing or further processing machine of the print shop selected by the customer.