Lit image projection devices and lamp assemblies containing the same for generation of three dimensional images. A projection device of the present disclosure comprises one or more light sources, a rippled substrate defining a reflective surface, the reflective surface configured to reflect light source light from the one or more light sources as reflected light, and a first lenticular lens configured to receive the reflected light from the reflective surface, wherein the reflected light received by the first lenticular lens generates a three-dimensional lit image.