A C-beam constructed to satisfy RMI and MHI standards for supporting two 2500 lb pallets over a 96 inch span and exhibit acceptable deflection, within industry safety specifications, that previously had only been satisfied by 4 inch C-beams of over 4 lb/ft, by optimizing the web thickness and the upper and lower flange dimensions. The beam is constructed, adapted, configured and dimensioned, such that it can weigh less than about 3.7 lb/ft, even less than about 3.55 lb/ft, and when supported at each end, will support an evenly distributed load of over 2400 lb, even 2500 lb, with a deflection of less than about 1/180 of its length.