A method and an apparatus for environmentally-friendly batch hot-dip coating of high-performance alloy are provided. The method is that workpiece is heated to the process temperature in the heating box with inner gas before galvanizing. The heating box body consist of two or three zones, which are waiting zone, heating zone and post-plating turnover zone (the post-plating turnover zone can be omitted). A zinc pot is arranged in the heating zone, and the zinc pot is configured for hot-dip coating. Workpieces can be processed with zinc or zinc-based alloys. A transporting device is configured to successively transport in a sealed state the workpiece to be processed to the waiting zone, the heating zone, the zinc pot, and the post-plating turnover zone (the post-plating turnover zone can be omitted). The new method realizes hot-dip coating with zinc and other zinc-based alloys without the use of the flux.