A power distribution control system of a vehicle includes a driving information provider for collecting and providing information required for power distribution control of an engine and a motor in the vehicle; a communication unit for transmitting the information provided by the driving information provider from the vehicle; a cloud server outside the vehicle for selecting and transmitting optimal power distribution control logic data corresponding to a driving situation of the vehicle based on the information provided through the communication unit from the vehicle; and a vehicle controller for performing power distribution control of the engine and the motor based on real-time driving state variable information of the vehicle using the optimal power distribution control logic data received through the communication unit by the vehicle from the cloud server.