A method can include initiating one or more transactions in response to a request associated with a first tenant in a multi-tenant computing system. The multi-tenant computing system can store a table of system master data. A determination can be made as to whether the first tenant has a table of customized master data that can include customized data values absent from the table of system master data. Based on the determination, one or more of the table of system master data and the table of customized master data can be used to respond to the request. A response to the request can be provided. Related systems and articles of manufacture, including computer program products, are also provided.