This disclosure relates generally to apparatus, methods, and computer readable media for composing communications for computing devices across multiple formats and multiple protocols. More particularly, but not by way of limitation, this disclosure relates to apparatus, methods, and computer readable media to permit computing devices, e.g., smartphones, tablets, laptops, and the like, to send communications in a number of pre-determined and/or ‘determined-on-the-fly’ optimal communications formats and/or protocols. Determinations of optimal delivery methods may be intelligently based on the sender individually or the relationship with the sender in the context of a group of recipients—including the format of the incoming communication, the preferred format of the recipient and/or sender, and an optimal format for a given communication message. The techniques disclosed herein allow communications systems to become ‘message-centric’ or ‘people-centric,’ as opposed to ‘protocol-centric,’ eventually allowing consideration of message protocol to fall away entirely for the sender of the communication.