A hairpin type of stator coil forming apparatus includes a first forming machine configured to form a vertex in a material coil so that a central portion of the material coil protrudes upward, and to form inclined portions inclined to both sides of the vertex, a second forming machine configured to receive the material coil bent-formed by the first forming machine and to form a front/rear bent portion in the material coil by bending one inclined portion and a portion of the other inclined portion based on the vertex, and a third forming machine configured to receive the material coil bent-formed by the second forming machine and to roundly form the inclined portions in front and rear directions.