A method, an apparatus and a computer program are provided. The method includes rendering visual augmented reality content for display on a display of a hand-held electronic device, based on a location of the hand-held electronic device; estimate a location of a user of the hand-held electronic device, different from the location of the hand-held electronic device; and rendering aural augmented reality content for output to the user of the hand-held electronic device, based on the location of the user.