An example method includes determining, over a particular time-period and at a periodic interval, a viewer count of content-presentation devices receiving content on a channel from a non-local content-distribution system and, based on the viewer count, identifying, within the particular time-period: (i) a first time-period having a threshold consistent viewer count for a first threshold duration, (ii) a second time-period where there is a drop in the viewer count by a threshold amount and the drop lasts for a second threshold duration, and (iii) a third time-period where the viewer count returns to an amount within a threshold range of the threshold consistent viewer count for a third threshold duration. The method also includes based on the identified time-periods, detecting a portion of the content that serves as a placeholder for local content to be inserted by a local content-distribution system, and performing an action associated with the detected portion.