An information processing apparatus includes an acquisition unit configured to acquire an image from an image capturing apparatus that captures an image of a real space, an estimation unit configured to estimate a position or orientation of the image capturing apparatus in the real space, based on the image, a creation unit configured to create a map including at least one keyframe, a setting unit configured to set an observation space of a user, a generation unit configured to analyze a relationship between the observation space set by the setting unit and the map created by the creation unit, and generate a model representing the keyframe included in the map, and a control unit configured to cause a display unit to display a combined image of an image based on the generated model and the image.