Apparatus, system and method for interactive packaging to determine purchase eligibility for a user are described. The apparatus may comprise a container for holding the product defined by an at least one wall; a display device attached to the at least one wall; and an input device attached to the at least one wall for receiving user input, and if the user input matches a predetermined value, presenting a purchase identifier. In some cases, the container is a removably locking anti-theft device that is removably attached to the product. In some cases, the display device is an electronic ink display.